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Michael Crutcher

Michael Crutcher Media Potential Consultant

Michael Crutcher is a consultant to Media Potential when clients require complex media relations and crisis management assistance. We want the absolute best for our clients and and if we believe Michael can assist with your messaging, we will engage him to help. We have a successful working relationship and together have managed to steer many organisations out of the spotlight and manage the media. It works with Jillian a reporter, Suzanne a producer and Michael an editor all perspectives are covered.

Some background, Michael was the editor of The Courier-Mail, Queensland’s largest source of news and information, for more than three years. Michael was responsible for all of The Courier-Mail’s publications from 2010-2013, steering the state’s largest team of journalists through the devastating 2011 floods, the 2012 state election landslide and the rise and fall of two prime ministers. He was at the helm when The Courier-Mail launched its iPad app and its digital subscription model. Michael was made editor of The Courier-Mail at age 35. Prior to that role, Michael had stints as The Courier-Mail’s deputy editor, chief of staff and investigations editor, during which he set up and ran the newspaper’s award-winning investigative unit. Michael received the Queensland Media Award for investigative work during that stint.

Michael has extensive experience in sport, serving as The Courier-Mail’s deputy sports editor for one year after a sportswriting career that included two Olympic Games, six Australian cricket tours overseas, Wallaby Tests in South Africa and New Zealand and the 2003 Rugby World Cup for the News Limited group across the nation.

Michael began as a cadet journalist with Quest Community Newspapers before moving to the Townsville Bulletin and then on to national wire service Australian Associated Press. Michael’s experience across all levels of print and digital media, across all platforms and at executive level is rare among Australian journalists.

Outside of the media, Michael serves as president of QMusic – the peak industry body for Queensland’s contemporary music industry.